For this Rebrand, I decided to document the festival’s culture in a 65-page book, alongside posters, collateral, and merch. I’ve included some spreads from the book in this pdf file.  When I designed the logo I was inspired by the parks architecture, the park’s graffiti, and the futuristic feeling that the music and energy the festival gives off.

Mentors:
Cheri Gray, Jye Yang